Cheers to the new symbol of rupee: `
The search for a new symbol for the rupee had started in February 2009. The panel was headed by Reserve Bank of India (RBI) deputy governor Usha Thorat.
India being among the top economies in the world in terms of purchasing power parity and is possibly the second-fastest growing economy.Under these circumstances, there is a fair chance for the Indian currency to establish itself as a currency of choice for the international community. Creating a symbol for the rupee at this junction will help this cause and enhance the image of the Indian currency.
The symbol for the rupee may not make a difference to its strength, but it will definitely enhance the image.
Brands are a promise of superior performance or excellence that forms a set of associations in people’s minds. The brand has to demonstrate that it delivers the underlying promise. You can’t just claim something and fail to deliver. Eventually it will come back to bite you.
Though branding “pre-sells” yet the product is the differentiating factor. Therefore the Present Government has to take all the corrective steps for the appreciation of the rupee value that will help the cause of rebranding Rupee.
