Apple Vs Blackberry

It all started with the launch of Apple i-Phone4.

Who is better? Who gives u the better value for money? For the last one month a lot of discussions have been held on this. Both the Apple and Research in Motion uses the same kind of antena which has a small manufacturing defect. Both the companies has been doing a lot of investments to prof themselves right, but truth can never be ignored.

According to source Apple recently invested $100 Million in their R&D to make these antenas work as better as they can. Research In Motion on the other hand launched Blackberry Torch, which is expected to outsell the i-Phone. This battle therefore is considered as a battle less for hearts and minds than for thumbs and ears. Target markets for the iPhone and BlackBerry are starting to overlap as well. The iPhone is a media consumer's dream, playing movies and music with ease. Where as the BlackBerry has long been the staple of corporate users who focused mostly on e-mail and calendar features, but Research In Motion has recently been aiming for high-end consumers who might buy the device for play as much as for work.

But can u expect such defects from Apple, the same company which has taken over Microsoft as a technology giant..

Both these companies are now in a collusion course, but the customers are the one who r taking out benefits of this.

Can rebranding Rupee could help India raise its currency

Cheers to the new symbol of rupee: `

The search for a new symbol for the rupee had started in February 2009. The panel was headed by Reserve Bank of India (RBI) deputy governor Usha Thorat.

India being among the top economies in the world in terms of purchasing power parity and is possibly the second-fastest growing economy.Under these circumstances, there is a fair chance for the Indian currency to establish itself as a currency of choice for the international community. Creating a symbol for the rupee at this junction will help this cause and enhance the image of the Indian currency.

The symbol for the rupee may not make a difference to its strength, but it will definitely enhance the image.

Brands are a promise of superior performance or excellence that forms a set of associations in people’s minds. The brand has to demonstrate that it delivers the underlying promise. You can’t just claim something and fail to deliver. Eventually it will come back to bite you.

Though branding “pre-sells” yet the product is the differentiating factor. Therefore the Present Government has to take all the corrective steps for the appreciation of the rupee value that will help the cause of rebranding Rupee.